“There are 3 billion women who don’t look like supermodels and only 8 who do” was a tagline used by The Body Shop in 1998 in what was known as the Ruby campaign. The company created a doll in the likeness of Barbie but with a lifelike voluptuous figure and luxuriant red hair. Mattel later sued the company for copyright infringement. The Body Shop stopped the campaign at that point.
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